Everything You Need to Know

Ethyl Ascorbic Acid is a stable derivative of Vitamin C (Ascorbic Acid). Unlike pure Vitamin C which oxidizes quickly and turns orange in the bottle, Ethyl Ascorbic Acid is highly stable, stays effective longer, and penetrates skin better. It's gentler on skin while delivering all the brightening and antioxidant benefits.

Yes! Our 15% Vitamin C Serum uses Ethyl Ascorbic Acid which is gentler than L-Ascorbic Acid. It's formulated to be non-irritating and has been dermatologist tested. If you have very sensitive skin, we recommend patch testing on your inner wrist before full use.

Absolutely — in fact, we designed them to work together! Apply the Vitamin C Serum first, wait 30 seconds for absorption, then apply our SPF 50 Sunscreen. This is the Morning Glow Duo routine that gives you maximum protection and brightening.

No — zero white cast is our promise. Our SPF 50 PA++++ is formulated specifically for Indian and South Asian skin tones. It uses a hybrid UV filter system that blends in completely within 10 seconds and leaves your skin looking natural, not grey or white.

Our 30ml bottle typically lasts 2-3 months with daily use. We recommend using 3-4 drops per application, once in the morning. A little goes a long way with active serums.

We always recommend consulting your dermatologist or OB-GYN before adding any new skincare during pregnancy. While our products are free from harmful parabens and sulphates, individual guidance from your doctor is most important.

Currently we accept prepaid payments through Razorpay (UPI, cards, wallets, net banking). We're working on adding COD — stay tuned! Prepaid orders also get processed and shipped faster.

We offer a 7-day return policy from date of delivery for unused and unopened products. If you received a damaged or wrong product, we'll replace or refund immediately — no questions asked. Email us at hello@shophue.in or WhatsApp +91 72328 76053.

We ship across India. Standard delivery takes 3-5 business days. Express delivery (where available) takes 1-2 business days. Orders placed before 3pm on weekdays are dispatched the same day.

Yes! All HUE. products are 100% cruelty-free — we never test on animals. Our formulations are also free from parabens, sulphates, and mineral oil. While most ingredients are vegan, always check the full ingredient list on the product page for specific dietary concerns.

Store away from direct sunlight and heat. A cool, dark place (like your bathroom cabinet) is ideal. You don't need to refrigerate it. The amber glass bottle already protects the serum from light degradation. Once opened, use within 6 months for best results.

Yes! The Vitamin C Serum is oil-free and lightweight, perfect for oily skin. The SPF 50 Sunscreen is also ultra-light and non-comedogenic (won't clog pores). In fact, Vitamin C and Niacinamide in our formula help control excess sebum and improve skin clarity over time.