We believe in full transparency. Here's what's inside, what it does, and why we chose it.
Ethyl Ascorbic Acid
15%
What it does: A stable ester of Vitamin C. Brightens skin, fades dark spots, defends against oxidative damage.
Why we chose it: L-Ascorbic Acid (pure Vitamin C) oxidizes quickly and irritates skin. Ethyl Ascorbic Acid is 20x more stable, penetrates deeper, and is gentler on sensitive skin.
Hyaluronic Acid
Multi-MW
What it does: Deep and surface hydration molecule. Smooths fine lines and keeps skin plump throughout the day.
Why we chose it: Vitamin C serums can feel sticky or drying. Multi-weight Hyaluronic Acid ensures the serum hydrates as it brightens — leaving your skin plump, not tight.
Niacinamide
3%
What it does: Vitamin B3. Reduces dark spots, minimises pores, controls sebum, reduces redness.
Why we chose it: Works synergistically with Vitamin C. While Vitamin C brightens, Niacinamide locks in the results by preventing new pigmentation from forming.
Panthenol (Vitamin B5)
What it does: Deep skin conditioner and barrier strengthener. Reduces sensitivity and inflammation.
Why we chose it: Keeps the formula gentle enough for daily use. Especially important for Indian skin in humid conditions where the skin barrier is constantly challenged.
